THE CHALLENGE First, the Information Architecture needed to be re-thought and re-organized. Through UX research, we found that users experienced difficulty finding specific content and that the path to achieve this goal was often buried several
THE RESULT A functional and responsive website. We simplified the Navigation to focus on the things that mattered to our users; Finding HGTV.ca shows and their favourite hosts, watching videos and finding design decorating inspiration. Content is
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MOOD BOARD
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